SAMU is an international artistic collaborative effort between a contemporary artist & gastronomy icon, a teamaster and a renegade chashi (Japanese tea blender) with 400 years of Matcha tradition running through their veins.

We simply offer "just" tea but to the wise, tea is never "just" tea.

We ship internationally, with our tea being expressed direct from Japan for unrivalled freshness.

Inspired by the Effective Altruism movement, SAMU pledges to give 1% of all profits from day one. No ifs, no butts. We let the smart fold at www.givewell.com decide the most effective us of our donations. Give Well painstakingly research and vet the best charities to making sure our proceeds are invested in the most efficient manner, to the most ethical organisations and worthy causes.